results with Sibylic Consulting

manage Crystal Mountain, "The #1 Ski Resort in the Midwest", wanted to execute customer relationship management marketing to their past guests in an efficient and effective manner. Unfortunately, guest files were held in a dozen different databases. Sibylic brought all files into a single unified data storage scheme with advanced algorithms for cleanliness and deduping. This system is currently being automated to allow client access through a secure online portal.
define Bill & Paul's Sporthaus, Grand Rapids, Michigan, database consumer analysis with Sibylic Consulting led to strategic planning of their direct marketing program to include specific PRIZM target households within key demographics and geography. In their first program, there was a 53% increase over the previous year's promotion for Alpine downhill equipment and storewide sales were up 21%. R.O.I. on every marekting dollar spent was $3.54. Bill & Paul's continues to work with Sibylic Consulting for data entry, database management, and strategic targeting for their direct marketing programs and continue to enjoy record-breaking sales results.
target National Heritage Academies, Grand Rapids, Michigan, manages over 50 charter schools in the Midwest and continues to grow. Their expansion is supported by upfront promotion efforts that encourage parents residing near a new location to consider a new opportunity for their children's education. As each market presents its own unique composition, circumstances and attitudes Sibylic Consulting has executed dozens of direct marketing strategies to effectively place their campaigns with minimal waste and maximum impact. Further, a recent analysis of the student households across all locations is begining to drive corporate expectations that change with market dynamics.

Active Client List as of 2008

  • American Education Group, Grand Rapids
  • Bill & Paul's Sporthaus, Grand Rapids
  • Crystal Mountain, Thompsonville
  • Davenport University, Grand Rapids
  • Diversified Data, Grand Rapids
  • East Hills Atheltic Club, Grand Rapids
  • Innovative Medical Solutions, Grand Rapids
  • Michigan Athletic Club, Grand Rapids
  • National Heritage Academies, Grand Rapids
  • Opera Grand Rapids, Grand Rapids
  • Priority Health, Grand Rapids
  • Porter Hills Retirement Communities & Services, Grand Rapids
  • Speese Painting Company, Rockford
  • Spitler Communications, Grand Rapids
  • Steven's Advertising, Grand Rapids
  • Stafford's Hospitality, Petoskey  
  • Weiss Micromarketing Group, N Potomac, MD